Brand value stands as an enterprise's intangible core asset and a decisive competitive edge for navigating economic cycles while achieving long-term, high-quality development. Recently, the "2026 Kantar BrandZ Most Valuable Chinese Brands 100" ranking was unveiled, with PING AN securing the 9th position with a brand value of $36.84 billion, reflecting a year-on-year surge exceeding 24% and marking its twelfth consecutive year at the top of China's insurance industry brand value chart. The forging of corporate brand value is by no means an overnight endeavor. An examination of Ping An's brand value trajectory reveals that its enhancement is not a windfall from short-term performance but rather stems from years of anchoring to the real economy's fundamentals, deeply cultivating its "integrated finance + healthcare and eldercare" dual-engine strategy, and empowering service upgrades through technological innovation.

Where the journey begins

Under the digital wave, technological innovation has emerged as the core driver of high-quality development in the financial sector. Ping An has consistently positioned proprietary technology research at the heart of its strategic framework, advancing a comprehensive "AI in All" intelligent deployment. Through robust R&D and deep scenario implementation, it has shattered the efficiency constraints of traditional financial services, enabling cutting-edge technology to genuinely serve business operations and benefit the public. Years of intensive efforts in the artificial intelligence arena have propelled Ping An to a leapfrog breakthrough in computing power and model capabilities. As of June 2026, the group's intelligent systems have permeated the entire business chain, with daily AI computing power consumption quadrupling compared to the end of last year, positioning its technology iteration speed at the industry's forefront. Leveraging sustained dedication and persistent攻坚, Ping An has secured multiple global and national authoritative certifications. Its financial large language model tops domestic professional evaluations, while its proprietary medical large language model has set new global records in medical AI assessments, establishing differentiated technological moats across the finance and healthcare sectors—a solid foundation underpinning long-term brand development.

On the front of scenario-based application, Ping An places user experience at the core, normalizing and popularizing intelligent services. In the first half of 2026, Ping An Life's instant claims accounted for nearly 60% of total claims, dramatically streamlining the claims process; meanwhile, 94% of auto insurance agency channel business can secure one-minute intelligent policy issuance, achieving a极致 elevation in service efficiency. Currently, Ping An's AI-powered services handle over 900 million transactions annually, covering more than 80% of manual customer service scenarios. This marks a successful transformation from traditional manpower-driven services to intelligent, high-efficiency operations, reshaping the mass-market financial service experience with standardized precision. Sustained investment in technological innovation serves as a primary engine for the long-term leap in corporate brand value. The formidable tech prowess that continually enhances financial service quality and efficiency forms the bedrock of Ping An's confidence.

The deeper meaning of tech evolution

The deeper significance of technological iteration in the financial industry lies in stripping services of their cold, impersonal nature—delivering both efficiency and warmth. Under its customer-centric operational philosophy, Ping An has stepped beyond the conventional boundaries of financial services. Leveraging its mature technology ecosystem, it continuously refines service systems around users' entire lifecycle needs, achieving a harmonious balance between "tech-enabled speed" and "people-oriented service warmth." Inclusive intelligent services now achieve nationwide coverage. Ping An has developed an industry-innovative AI-powered intelligent financial assistant, implementing a convenient "one-sentence business handling" model. Intelligent queries, transaction processing, and online support now cover 88% of business scenarios, serving over 90 million monthly active customers. This effectively resolves the pain points of traditional financial services—cumbersome procedures, complex operations, and lengthy processing times—making financial services more lightweight and accessible.

Diversified, niche services address essential livelihood needs. In emergency protection, Ping An has upgraded its global emergency rescue services, with a network spanning 233 countries and regions. In the first half of 2026, it completed over a thousand rescue operations and successfully conducted dozens of cross-border medical transfers, securing a safety net for international travelers. In eldercare, Ping An continues to refine its "7 Good" home-based eldercare service system, delivering professional, proactive health management services to over 320,000 customers. Simultaneously, aligning with contemporary lifestyle demands, the company has innovatively entered the pet ecosystem services sector, connecting with over 10,000 pet institutions nationwide, continuously broadening the financial service horizon to build a one-stop integrated service ecosystem that is "worry-free, time-saving, and cost-effective." Deep engagement in livelihood sectors, achieving a brand upgrade defined by warmth and responsibility, represents a core "required course" for financial institutions building soft power. This path—from "commercial strength" to "value strength and reputation strength"—serves as the pivotal route for Ping An and a key pillar underpinning its long-term brand credibility.

The dual-engine push

The value essence of leading brands extends far beyond commercial scale expansion; it encompasses the symbiotic prosperity of customer value, corporate value, and social value. Empowered by the mutual reinforcement of technological innovation and service upgrades, Ping An is accelerating the deep implementation of its "integrated finance + healthcare and eldercare" strategy, constructing a sustainable, highly resilient brand growth framework. Through its "one customer, multiple products, one-stop service" integrated operating model, Ping An continues to cultivate customer lifecycle services. As of the end of June 2026, individual customers reached 253 million, with value customers growing steadily. The retention rate for customers holding three or more product categories stands at an impressive 99%, and loyal customers of multiple years account for over 70%—solid word-of-mouth serving as the core confidence for the steady ascent of brand value. In the first half of 2026, both group revenue and operating profit achieved double-digit year-on-year growth, constructing a formidable foundation for Ping An's core brand competitiveness through stable operating strength.

True to its commitment to finance serving the people, Ping An has cumulatively channeled over RMB 11.29 trillion into empowering the real economy, with ongoing dedication to green finance and rural revitalization to drive industrial growth and livelihood improvement. Recognized for its exceptional sustainable development performance, Ping An has earned the highest MSCIESG AAA rating, secured the top position in the Asia-Pacific region's industry rankings for four consecutive years, and won the national charitable sector's highest honor, the "China Charity Award," five times—demonstrating the responsibility of a major financial enterprise through concrete action. Performance determines a company's short-term scale, but brand determines its long-term fate. Claiming the industry crown for twelve consecutive years reflects the high recognition from markets, industry peers, and authoritative institutions for Ping An's strategic layout. At present, Ping An is accelerating the transformation of genuine service scenarios, professional business capabilities, and warm social responsibility practices into high-quality brand experiences perceptible by consumers, injecting sustained momentum into the high-quality development of Chinese financial brands.